Turn value into an organizational capability.
Value Playbook is a practical system for defining, quantifying, prioritizing, measuring and governing value — across strategy, portfolio, product, PMO and AI initiatives.
by Larissa Rosochansky
About the book
From abstract concept to measurable impact.
In a world where organizations work harder but struggle to prove real impact, Value Playbook introduces a practical system for turning value into a structured decision-making mechanism.
Grounded in real leadership experience across technology, digital transformation and portfolio management, the book proposes an integrated approach to defining, quantifying, prioritizing, measuring and governing value — from large strategic initiatives to operational and business-as-usual activities.
More than theory, it is an implementation guide for technology, digital transformation, portfolio, product and PMO leaders — and for executives who need to make better decisions in complex environments.
Proprietary frameworks
Five models that connect strategy to outcomes.
The book introduces an integrated framework that unifies strategy, governance, finance, agility and AI into a single value management system.
- 01Value Definition Model (VDM)
- 02Value Traceability Model (VTM)
- 03Strategic Value Index (SVI)
- 04Failure Impact Assessment (FIA)
- 05Value Creation Office (VCO)
Companion tools
Put the playbook to work.
Free resources to operationalize the frameworks in your organization.
Maturity Model
Benchmark your organization's value management maturity across the five core capabilities.
SVI Calculator — Spreadsheet
Plug-and-play template to calculate the Strategic Value Index for any initiative.
SVI Calculator — App
Interactive web app to score, compare and prioritize initiatives by strategic value.
Get the book
Available in English and Português.
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"Value is not what you intend to deliver. It is what your organization is actually capable of recognizing, measuring and sustaining."
— Larissa Rosochansky